The 3 Phases of Marketing Your Business

Not everyone has wads of cash to spend on a full-blown marketing campaign for their business, but that doesn’t mean there aren’t effective methods to get your brand noticed.

Presence

How well do you know your customers? How many of them are online? According to Google, more than 97 percent of consumers search for local businesses online. Whether you own a small or a large scale business, it is essential to have a strong online presence.

  • Citations
  • Directories
  • Google my Business
  • Website
  • Social Media

Image

Why is image important to a business?
A company’s image is just as important as the service or products it provides. How you present your business has a profound impact on its commercial success. It all comes down to what you say, the manner you promote, and how you interact with customers online.

  • Online Reviews
  • Photos
  • Posts
  • Tone and Voice

Marketing

Building upon the foundations set through phase 1 and 2, we can now begin to effectively market the business. Our aim is to increase traffic and views on your website and social media platforms to gain more customers.

  • Paid Ads
  • Boosted Posts
  • Events Promotion
  • Email Marketing
  • Traditional Methods

SALES FUNNEL

Awareness

  • Be recognized for who you are and what you do
  • Be a person and not a company
  • Establish your brand

Interest

  • Introduce your products and or services
  • Targeted content
  • Develop audience and list

Conversion

  • Convert customers
  • Explain benefits
  • Offer rewards
  • Create a sense of urgency

Customer

  • Increase frequency and upsell
  • Cross-promote
  • Sign up for Loyalty Rewards
  • Word of mouth / Brand advocate
  • Create lookalike audiences